Creativity Swiss made

AXA offers insurance for all that people hold dear and precious. The campaign “You love it. We insure it.” helped quickly establish the AXA Winterthur brand, as well as putting it in touch with the top of the Swiss insurance market. The “hugging” key visual served as a constant vehicle in the various versions of the image clips and ads. Both were awarded Effie Silver in 2008.

Award: Swiss EFFIE 2008 Silver

Client: Axa Winterthur

Agency: KSB Krieg Schlupp Bürge

In 2011 Coop was awarded the title of the “world’s most sustainable retailer”. But Coop has long sought to promote “ecology and ethics” – as seen, for instance, in the campaign “For the only world we have.” for TV and
print.

The popular Swiss rapper “Stress” was inspired by the motto to compose the eco-themed hit song On n’a qu’une terre – as well as playing the lead role in the accompanying music clip. In the ad campaign, gigantic, destructive footprints vividly symbolise how the earth’s forests, seas and water resources are being exploited for mindless consumption. The “Stress” clip was awarded Effie Bronze along with the “Footprint” advertisement.

Award: Swiss EFFIE 2010 Bronze

Client: Coop

Agency: KSB Krieg Schlupp Bürge

With the brand promise “Coop. For me and you” – all the more popular for its utter simplicity –Switzerland’s second-biggest retailer has experienced a long overdue boost to its likeability since 2006. The brand has since been consistently promoted.

The aim is that every customer should always find the product they need
at Coop – making “Variety” a differentiation factor. The two image films “Farm”
and “Wallet” are a part of the integrated campaign and earned Effie Gold in 2008.

Award: Swiss EFFIE 2008 Gold

Client: Coop

Agency: KSB Krieg Schlupp Bürge