Hide yesterday. Show your lions.

24/09/2015

The campaign for Garnier’s eye roll-on shows that advertising for beauty products doesn’t have to equal boring beauty shots.

It happens to the best of us: After a long night of partying the look into the mirror is all but flattening. Garnier now promises a quick and simple solution. Their new eye roll-on for him and her covers up eye shadows and gives you a fresh look, no matter what happened the night before. The campaign dramatizes the benefit by showing party goers in different states of drunkenness as the night unfolds. The increasingly bleary-eyed versions of the person all hide behind the fresh looking one that can confidently tackle a new challenge or situation. Thanks to Garnier’s roll-on, of course. The campaign was used at the point of sale and on locations known to induce hangovers such as clubs, bars and other live venues.

Client: Garnier
Agency: Publicis
Award: Cannes Bronze Lion (Outdoor)

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Swiss Youth Symphony Orchestra – Classical Band Merchandise

24/09/2015

FCB Zurich is proud to present its 2014 Cannes winner of a Silver Lion. A work that stands out for its superb Swiss Art Direction and its fresh approach to create promotional items for a Youth Orchestra.

Young people show their love for their favourite bands by wearing Tour-shirts, hats, patches, etc. The musicians from the Swiss Youth Symphony Orchestra also wanted to express their love for classical composers and to prove that classical music is not outdated or uncool.

So a new collection of “Band Merchandise” was created for classical composers and their musical pieces. These items featured a tailor-made design depicting an iconic scene of the piece or the mood the music gives to the audience. The new merchandise was sold out during the 2014 tour of the Youth Orchestra. Requests to buy the merchandise arrived from all over the world. A second run of band merchandise for their upcoming tour in 2015 is already in production.

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Client: Swiss Youth Symphony Orchestra
Agency: FCB Zürich
Award: Cannes Silver Lion

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Teleclub – „No interruptions“

05/03/2015

The Swiss pay TV channel Teleclub offers movies, TV shows and live sport events all of them without the interruption of commercial breaks. We looked for a way to transfer the user experience of an uninterrupted TV programme to the street. The idea: Advertising without advertising.
By having the surface of the space behind the poster on the poster itself, the ad space became seemingly invisible. Doing this we stopped the usual everyday ad interruption for thousands of people, and were able to let them focus on the key message: Teleclub – TV without interruptions.

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Client: Teleclub
Agency: Y&R Group Switzerland
Award: Cannes Silver Lion (Outdoor), Epica Awards Bronze (Media Innovation), Eurobest Shortlist (Outdoor), London International Advertising Festival Shortlist (Poster – Consumer Campaign)

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MAX Shoes – a stunning collection

18/08/2014

MAX Shoes is well known for its fashionable collections. In the print campaign, we show trompe-l’oeil illusions with surprised-looking models, each holding a shoe over their face – in line with the “Stunning collection” headline.

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Client: MAX Shoes
Agency: Jung von Matt/Limmat AG
Award: Swiss Poster Award 1 Gold (Kommerziell National)
ADC Schweiz 1 Gold 2 Silber 1 Shortlist (Plakate, Anzeigen, Art Direction, Foto & Illustration)

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Travel Book Shop, Limits of the Internet

18/08/2014

Travel Book Shop is a Zurich bookshop specializing in travel literature. Its main competitor is the Internet. To show people that the Web has its limitations, we posted a video showing the wreck of a Google Street View car on YouTube. It got 250,000 views in just two weeks. 3000 web portals joined in. This attracted the attention of the local media: 1.8 million saw the headline story in Switzerland’s largest newspaper. Results: increased sales and 300% more visitors.


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Client: Travel Book Shop
Agencies: Wirz Werbung
Awards: ADC Switzerland 1 Bronze (Digital), 1 Shortlist (Advertising)
Best of Swiss Web  1 Bronze (Digital Branding Campaign)

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Roadcross: Drink + Drive

18/08/2014

Newly qualified drivers cause an above-average proportion of alcohol-related road accidents. This led to a new law in Switzerland: From 2014, here’s a zero alcohol limit for the first two years after getting a driver’s licence. The challenge was in communicating this new law to the target group and put a positive spin on it.

We launched the World’s Most Stupid Party: Drink + Drive 2013. We set up a party club at a driving centre where novice drivers had drinks first and then took a driving test. To emphasize the danger of slowed reaction times we unexpectedly had a puppet pop up on the road during the test. This proved to be a sobering experience which caused quite a few crashes and generated additional web content.

The unusual way to get attention by turning an abstract law into something tangible, personal and relevant proved to be very successful. The Drink + Drive Party created a strong response in the heart of the target group: young drivers with an affinity to alcohol consumption. Their personal experience was then to reach out to their peers through the web and social media.

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Client: Roadcross Schweiz
Agencies: Wirz Werbung
Awards: ADC Switzerland 2 Bronze (Direct & Promo), 2 Shortlists (Digital, Creative Media)
Best of Swiss Web 1 Shortlist

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Schweizerische Mobiliar, Cuche (TVC and Viral)

18/08/2014

For years now, Mobiliar’s TV commercials have pushed the brand message that in the event of a claim, Switzerland’s biggest insurance company provides its clients with fast, simple assistance. The aim was to create a new spot that would reach an even wider audience.

The answer: an event and a claim with mass appeal. We persuaded ex-skiing ace Didier Cuche to take part in a spot where he performs his world-famous ski trick, except that this time it unfortunately goes wrong. Apart from the TV spot, we shot a viral spot that made fun of the rivalry between two major skiing nations, Switzerland and Austria. With the viral version, we soon had people all over the world talking. It was then that we launched the TV commercial.

Over a million YouTube views in seven days. Over 200 websites and newspapers in Switzerland, Germany, Austria and the USA ran stories about the viral version, including Swiss national television, Switzerland’s biggest news portal, and the country’s most widely read daily newspapers. On Mobiliar’s website, the TV spot generated ten times more clicks than earlier ads.

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Client: Schweizerische Mobiliar
Agencies: Wirz Werbung
Awards: ADC Switzerland 2 Bronze (Film), 1 Shortlist (Digital)
Best of Swiss Web  1 Bronze (move – Bewegtbild im Web)

 

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MobiJeune: Believe it or not

18/08/2014

Insurance is of very low interest to young people and insurance advertising even more so. That’s why Mobiliar, the biggest Swiss insurance company, chose to co-create and fund a TV show based around insurance cases in the country’s most popular youth cannel.

Insurance is boring, but the damage it covers is not. A TV show based around spectacular insurance claims «genuine and false» was bound to attract attention and experiments in a «Don’t Try This At Home» style delivered ample proof why insurance can be a very good thing.

For Mobiliar, we developed »Believe It Or Not», the first interactive quiz show to feature unusual and improbable insurance claims on «joiz», a popular TV channel for young viewers. Dangerous experiments were set up within the show and in a web-based quiz viewers could bet on probable outcomes. This quiz was also featured on «20 Minutes», Switzerland’s biggest online platform. The actual outcome of the experiments could then be viewed live on the next instalment of the TV show.

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Client: Schweizerische Mobiliar
Agencies: Wirz Werbung
Awards: ADC Switzerland 2 Shortlists (Digital, Direct & Promo)
Crossmedia Award 1 Gold
Swiss Effie 1 Silver (Finanzdienstleistungen/Versicherungen)
Edi 1 Shortlist (Multimedia)

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Greenpeace – David vs Goliath

18/08/2014

Ein Name wird zur Kampagne. Tag für Tag bestreitet Greenpeace den Kampf von David gegen Goliath. Wenn schon ein solch ungleicher Kampf, dann treten wir wenigsten mit einer Million Davids gegen Goliath an. Dieser Gedanke wurde dann zur Idee: Jetzt David werden. Und mit Greenpeace gegen die Goliaths dieser Welt kämpfen. So wurde der Name zur Plattform für alle Massnahmen, für alle Kanäle.

Client: Greenpeace
Agency: FCB Zürich
Award: ADC Europe 1 Shortlist
New York Festivals 1 Shortlist
Swiss Direct Marketing Award 1 Shortlist

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BMW – The Fastest Christmas Card in the World

18/08/2014

The purpose:

To create a Christmas direct mailing for BMW clients.

The idea:

The fastest Christmas card in the world. An illustrator drew a cliché Christmas card while sitting in the passenger seat of a BMW M5 doing 250km/h on a race track. All this was documented and published on fastestchristmascard.ch.

The result:

The BMW M5 Christmas card addressed to 5000 clients in Switzerland went viral. Over 500’000 Youtube-clicks, more than 45’000 comments on social networks. Over 23’000 forwarded eCards in across 106 countries. And the new BMW M5 was on the wish list of every car enthusiast.

Client: BMW
Agency: FCB Zürich
Award: Cannes Lions 1 Bronze 1 Shortlist
ADC Deutschland 1 Shortlist
New York Festival 1 Shortlist
Swiss Direct Marketing Award 1 Bronze 1 Shortlist

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